What things actually cost, once you take the packaging out of it.

Smopper compares grocery prices across the stores near you, converts every package to a common unit, and shows you where your list comes out cheapest.

The Smopper compare screen showing store results for a basket of eggs
33,359
prices tracked
1,660
store locations
7
chains covered

Have a look

Pick something you buy.

These are real numbers out of the database, not a mockup. Each bar is the typical price per unit at that chain around Pittsburgh, so you can see how far apart the same everyday item sits from one store to the next.

Pittsburgh is just the starting point. Set your own area in the compare tool and it will price the list you actually shop.

Price my list
Loading prices

How a shelf price becomes an answer

The longer version
01

Collect

Shelf prices and weekly flyers come in from the stores near you on a schedule, so the data is in place before you ever search.

02

Convert

Every package drops to one common unit. Fourteen ounces, two packs of twelve, a pound, a dozen: all of it lands on the same scale.

03

Match

Store brands get lined up against the name brands they stand in for, so you are weighing two things you would actually swap.

04

Rank

Results sort by what an item truly costs you. No store can buy a better spot, because there is no mechanism to sell one.

Ashley Douds

I started this because friends kept texting me photos of shelf tags with the same question attached: is this a good deal? It is harder than it looks, mostly because the label is built so you cannot answer it standing there.

So the rule I build by is a plain one. If a number cannot be verified, Smopper shows a gap rather than a guess. That leaves some categories thinner than I would like. I would still rather show you nothing than show you something invented.

Ashley

Founder and editor. More about why I built this.

Smopper Insights

All writing

Start with the boring things you buy every week.

Milk, eggs, bread, coffee, whatever your household runs through without thinking about it. A few cents an ounce on the staples adds up to real money across a year, which is why that is the first place worth looking.